The Design Communication category is about creating visual artwork for the projects. From sketch to concept and CGI this plays a key part in the design process.
When we draw we express ourselves, is a common language that can be understood by everyone. With the help of reference gathered from photos, paintings, movies, music, etc. the creation process starts to take shape.
The design communication process is divided in 3 main steps:
1. Analyse and research
Is the early stage of a project and this phase allows us to evaluate the strong points and weaknesses. Gathering information, site visite, photo shoots is vital for the research phase. This helps us to understand places and the life within, to create the right mood and emotions.
2. Storytelling and hand draw art
The phase that we love the most. Engaging with clients can generate quick sketches, and pen and paper gives the narrative shape. With the use of inspiration, sketches and reference materials, solutions are explored, proposals are developed, and ideas are presented.
3. Photorealistic imagery
A 3D artist comes in and makes sure of transforming the design ideas and thoughts into photorealistic visuals and further more into Virtual Reality.
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