Some of the benefits of a perfectly made commercial plan:
Increased apartment sales: A well-done commercial plan can help the real estate company to sell more flats, because the potential customers have good access to all information about the project, understand easier the architectural plans, and see the opportunity of their future investment.
Increasing the company’s image: A well-designed plan, even if it will be printed or used online, as an interactive PDF for example, can help the real estate company to improve its image by receiving positive feedback from potential clients.
Reducing the marketing cost and speeding up sales: If a potential client finds everything it needs in the brochure and can take a quick decision to proceed to the next stage it means that other advertising tools will not be necessary anymore. Clean designs and clear info are the best allies.
The human psychology is the same in all fields:
People are more attracted to buying something from a person or company whom they like and trust. It’s very important to be transparent and offer them the most important aspects in the most attractive and clear way.
People are prone to buy when they feel that they are getting a good deal. An interactive brochure, where the client can navigate more easily and check all possibilities quickly, can transform a person from a simple visitor into a potential client.
People are more attracted to buying something when they are emotional. Using realistic 3D images, videos, and the architect’s point of view can evoke emotions in potential clients.